Centennial logo toolkit

Wecome to the Centennial logo toolkit. The goal of this site is to help you develop Centennial materials for your campus unit that build on and strengthen the visual identity of the Centennial and UC Davis. By using the Centennial logo in appropriate ways and file formats on printed publications, Web sites and clothing and other merchandise, you’ll help UC Davis celebrate our first century of achievement, and the promise of greatness to come.

The Centennial logo was built around the campus wordmark. The approved color variations, some Do’s and Don’ts and some design examples are below.

This site is a work in progress. We’ll provide more layout tips and examples as we develop the printed materials and merchandise for the Centennial. We need your ideas, your questions and your enthusiasm as we prepare for a year of Centennial celebration.

For questions or use approval, please write to , or directly contact , University Communications and the UC Davis Centennial at 530-752-3845.

Logo Usage

The Centennial logo is intended to be used in any of the color combinations shown below. Please remember that the Centennial logo may not be modified in any way. To download the logo, click on the desired format below.

Do not distort the logo in any way. When scaling the logo, do so proportionally (same percentage in height and length).

Do not change the color of the logo. The color of the “UC” and “Davis” portion of the logo should always be the same. Also, never use outlines on the logo.

Do not fill the logo with gradients or patterns, or reverse the order of colors.

Colors explained

PMS 295C and 132C are the official UC Davis Pantone ink colors. These can be used when printing in one or two colors.

CMYK is used when printing in four-color process. When a full-color photograph is printed, for example, it’s printed in four colors — cyan, magenta, yellow and black (CMYK).

The “process black” uses only the black color of CMYK, and can be used when the only ink used is black.

A few design tips, if we may

Keep it simple. A well-designed piece communicates quickly and clearly.

Don’t use more than two different fonts in one publication. For emphasis, use bold or italic or a larger size — not an additional font.

Help the reader know what is most important — what should be read first — by making it bigger, bolder, more prominent than the other elements on the page. Not all stories, not all photos, should be the same size.

Don’t be afraid of white space — use it as you would any other visual element. Don’t feel that you have to fill every bit of space on the page. Just make sure white space falls on the outside edges of the page and isn’t trapped in the middle by text or photos.

Available formats:	GIF (RGB for Web)	EPS (CMYK for 4-color printing)	EPS (PMS for spot-color printing)	PNG (RGB for Microsoft apps)
The Centennial logo This logo may not be modified in any way. The approved color variations are listed below.
	Coming	EPS (CMYK)	EPS (PMS)	PNG
	Coming	EPS (CMYK)	EPS (PMS)	PNG
	Coming	EPS (CMYK)	EPS (PMS)	PNG
	Coming	EPS (CMYK)	EPS (PMS)	PNG

The Centennial logo used with photography

The logo may be used to frame photographs, though care must be taken when selecting photos. Those with simple, bold images and colors generally work best, though there are exceptions. See the logo “slide show” on the Centennial home page for examples of photos that work well. Contact the for help with photos.

Formats:

GIF: A pixel-based format using no more than 256 colors used primarily for Web graphics with areas of flat color
EPS: A scalable vector format used mostly for print applications
PNG: A pixel-based format that works well with Microsoft applications such as Word and Powerpoint